Ajra
Handcrafted 18K gold vermeil with a bespoke full-stack commerce engine. Featuring a high-performance storefront, live bag drawer, and seamless WhatsApp inquiry funnels.
- Full-Stack Development
- Custom Next.js Storefront
- Supabase Database & Auth
- Bespoke Admin Dashboard
- WhatsApp Commerce Flow
- Wishlist & Order Tracking
The Overview
Ajra is a modern direct-to-consumer fine jewellery brand crafting everyday luxury rings in solid sterling silver and 18K gold vermeil ('Ajra — Jewellery, Made to Stay With You'). Rejecting generic e-commerce templates, the brand required a custom-engineered digital experience that reflects its artisanal craftsmanship and provides autonomous control over merchandising.
The Challenge
Deliver a sub-second browsing experience across mobile devices while building an independent administrative system to manage collections, hero carousels, role-based permissions, and order tracking without incurring high monthly SaaS plugin bloat.
The Strategy
Engineered a decoupled full-stack architecture using Next.js 15, Tailwind CSS, and Supabase for database persistence and authentication. Integrated role-based dashboard controls, dynamic banner scheduling, and low-friction WhatsApp purchasing channels for direct client conversions.
Architectural Execution
Bespoke Storefront & Micro-Interactions
Engineered responsive product discovery, instant bag slide-out, wishlist state management, and real-time order tracking without external app dependencies.
Full-Stack Administrative Dashboard
Constructed a comprehensive admin dashboard supporting role-based access, inventory tracking, banner carousel management, and order status lifecycle updates powered by Supabase.
Direct WhatsApp Conversion Gateway
Integrated automated WhatsApp order and product inquiry links that pre-fill item SKU and ring sizes for frictionless customer closing.
